Top 100 TikTok Influencers by Follower Count: Complete Brazil Guide 2026
Introduction — The TikTok Influencer Phenomenon in Brazil
TikTok has become one of the most influential platforms in Brazil’s digital landscape, turning everyday creators into global personalities. The country’s top creators—some with audiences surpassing 40 million—set trends, shape consumer behavior, and generate billions of monthly interactions. This guide offers a focused look at Brazil’s leading TikTok talent in 2025: their content approaches, career arcs, and the wider impact they exert on digital marketing and cultural trends.
Understanding these profiles is essential for brands, marketers, and creators who want to decode engagement mechanics, local cultural cues, and the creative formats that consistently perform in Brazil’s fast-moving short-form ecosystem.
Reference Section — Brazil’s Top 100 TikTok Creators
- #1
🥇Virginia@virginiafonseca👥 40.8 M followers❤️ 1.1 B likesFollowers
40.8 M
Following
19
Likes
1.1 B
- #2
🥈spider_slack@spider_slack👥 36.8 M followers❤️ 720.7 M likesFollowers
36.8 M
Following
1.1 K
Likes
720.7 M
- #3
🥉Enejota@neymarjr👥 34.8 M followers❤️ 213.9 M likesFollowers
34.8 M
Following
819
Likes
213.9 M
- #4
Vanessa Lopes@vanessalopesr👥 32.4 M followers❤️ 1.3 B likesFollowers
32.4 M
Following
1.8 K
Likes
1.3 B
- #5
Camila Pudim@camilapudim👥 31.4 M followers❤️ 760.8 M likesFollowers
31.4 M
Following
885
Likes
760.8 M
- #6
Tirullipa@tirullipa👥 31.4 M followers❤️ 380.5 M likesFollowers
31.4 M
Following
102
Likes
380.5 M
- #7
Larissa Manoela@larissamanoela👥 31.1 M followers❤️ 389.4 M likesFollowers
31.1 M
Following
555
Likes
389.4 M
- #8
beca@beca👥 30.9 M followers❤️ 837 M likesFollowers
30.9 M
Following
417
Likes
837 M
- #9
Vini Jr.@vinijr👥 28.5 M followers❤️ 136.3 M likesFollowers
28.5 M
Following
93
Likes
136.3 M
- #10
Mari Maria@marimaria👥 26.5 M followers❤️ 799.8 M likesFollowers
26.5 M
Following
510
Likes
799.8 M
- #11
Rafael Santos@rafaelsantos👥 26.2 M followers❤️ 795.5 M likesFollowers
26.2 M
Following
1.2 K
Likes
795.5 M
- #12
Victor Melo@victormelo👥 26 M followers❤️ 717.5 M likesFollowers
26 M
Following
1.3 K
Likes
717.5 M
- #13
Lucas Rangel@lucasranngel👥 24.8 M followers❤️ 847 M likesFollowers
24.8 M
Following
390
Likes
847 M
- #14
Luva (Lai)@luvadepedreiro👥 24.7 M followers❤️ 469.8 M likesFollowers
24.7 M
Following
115
Likes
469.8 M
- #15
Anitta@anitta👥 24.4 M followers❤️ 251.9 M likesFollowers
24.4 M
Following
172
Likes
251.9 M
- #16
Emilly Vick@emillyvickof👥 24.3 M followers❤️ 387.5 M likesFollowers
24.3 M
Following
532
Likes
387.5 M
- #17
Nathalia@nathaliavalente👥 23.7 M followers❤️ 1.3 B likesFollowers
23.7 M
Following
209
Likes
1.3 B
- #18
Luara@luara👥 23.3 M followers❤️ 1 B likesFollowers
23.3 M
Following
4 K
Likes
1 B
- #19
WhinderssonNunes@whinderssonnunes👥 22.6 M followers❤️ 134.4 M likesFollowers
22.6 M
Following
137
Likes
134.4 M
- #20
Pkllipe@pkllipe👥 22.2 M followers❤️ 684.8 M likesFollowers
22.2 M
Following
998
Likes
684.8 M
- #21
Maria Clara Garcia@claragnds👥 22 M followers❤️ 706.4 M likesFollowers
22 M
Following
930
Likes
706.4 M
- #22
Ligue 1 McDonald’s@ligue1👥 21.6 M followers❤️ 388.5 M likesFollowers
21.6 M
Following
133
Likes
388.5 M
- #23
Ronaldinho@ronaldinho👥 21.4 M followers❤️ 107.4 M likesFollowers
21.4 M
Following
13
Likes
107.4 M
- #24
Wue Silva@wuesilva👥 21.2 M followers❤️ 549.2 M likesFollowers
21.2 M
Following
145
Likes
549.2 M
- #25
GKAY@gkay👥 21.1 M followers❤️ 453.8 M likesFollowers
21.1 M
Following
136
Likes
453.8 M
- #26
Ruivinha de Marte@ruivinhademarte👥 20.9 M followers❤️ 254.2 M likesFollowers
20.9 M
Following
375
Likes
254.2 M
- #27
Andcarli@andcarli👥 20.8 M followers❤️ 278.8 M likesFollowers
20.8 M
Following
224
Likes
278.8 M
- #28
✨ EdySilvaa ✨@edysilvaaoficial👥 20.3 M followers❤️ 437.8 M likesFollowers
20.3 M
Following
2.8 K
Likes
437.8 M
- #29
LK@lkzinhu👥 20.3 M followers❤️ 334.2 M likesFollowers
20.3 M
Following
678
Likes
334.2 M
- #30
+a@maisa👥 20.2 M followers❤️ 198.2 M likesFollowers
20.2 M
Following
138
Likes
198.2 M
- #31
Ingrid Ohara@ingridohara👥 20.1 M followers❤️ 567.6 M likesFollowers
20.1 M
Following
54
Likes
567.6 M
- #32
isis valverde@isisvalverde👥 20.1 M followers❤️ 168.9 M likesFollowers
20.1 M
Following
1
Likes
168.9 M
- #33
Bruna Barbie@brunabarbieoficial👥 20 M followers❤️ 219.1 M likesFollowers
20 M
Following
9
Likes
219.1 M
- #34
Netflix Brasil@netflixbrasil👥 19.7 M followers❤️ 416 M likesFollowers
19.7 M
Following
324
Likes
416 M
- #35
Barbie grew 🧚🏾♀️@juniorcaldeiraoo👥 18.9 M followers❤️ 743 M likesFollowers
18.9 M
Following
819
Likes
743 M
- #36
Camila Loures@camilaloures👥 18.1 M followers❤️ 410.4 M likesFollowers
18.1 M
Following
486
Likes
410.4 M
- #37
Mel Maia 🍯@melmaia👥 17.8 M followers❤️ 318.4 M likesFollowers
17.8 M
Following
266
Likes
318.4 M
- #38
Felipe Neto@felipeneto👥 17.7 M followers❤️ 269.1 M likesFollowers
17.7 M
Following
54
Likes
269.1 M
- #39
Luísa Sonza@luisasonza👥 17.5 M followers❤️ 255.6 M likesFollowers
17.5 M
Following
933
Likes
255.6 M
- #40
Simone Mendes@simoneses👥 17.4 M followers❤️ 105.8 M likesFollowers
17.4 M
Following
43
Likes
105.8 M
- #41
Leuriscleia@leuriscleia👥 17.2 M followers❤️ 347.8 M likesFollowers
17.2 M
Following
1.1 K
Likes
347.8 M
- #42
Fefe@fefe👥 17 M followers❤️ 659.1 M likesFollowers
17 M
Following
310
Likes
659.1 M
- #43
Lara Silva ⭐️@larasilvan👥 17 M followers❤️ 256.9 M likesFollowers
17 M
Following
363
Likes
256.9 M
- #44
MoriMura🍕@morimura👥 16.7 M followers❤️ 698.8 M likesFollowers
16.7 M
Following
550
Likes
698.8 M
- #45
Ney@sosianey👥 16.6 M followers❤️ 188.6 M likesFollowers
16.6 M
Following
1
Likes
188.6 M
- #46
Gabriel Peixinho@peixinh0👥 16.3 M followers❤️ 713.8 M likesFollowers
16.3 M
Following
1.6 K
Likes
713.8 M
- #47
Juliette@juliettefreire👥 16.1 M followers❤️ 212 M likesFollowers
16.1 M
Following
196
Likes
212 M
- #48
Yasmin@yasminartdrawing👥 15.9 M followers❤️ 435.8 M likesFollowers
15.9 M
Following
199
Likes
435.8 M
- #49
Açucena Guirra@sucss.s👥 15.8 M followers❤️ 442.4 M likesFollowers
15.8 M
Following
343
Likes
442.4 M
- #50
Viih Tube🌻@viihtube👥 15.6 M followers❤️ 274.8 M likesFollowers
15.6 M
Following
88
Likes
274.8 M
- #51
Jordan e Mel@jordanemel👥 15.5 M followers❤️ 195.4 M likesFollowers
15.5 M
Following
562
Likes
195.4 M
- #52
Jooj Natu@jooj👥 15.5 M followers❤️ 384.2 M likesFollowers
15.5 M
Following
537
Likes
384.2 M
- #53
TikTok en español@tiktoklatam👥 15.3 M followers❤️ 115.2 M likesFollowers
15.3 M
Following
112
Likes
115.2 M
- #54
Zé Felipe@zefelipe👥 15.3 M followers❤️ 173.9 M likesFollowers
15.3 M
Following
62
Likes
173.9 M
- #55
Mayca Brasil@maycabrasil👥 15.1 M followers❤️ 168.6 M likesFollowers
15.1 M
Following
1.2 K
Likes
168.6 M
- #56
Oli Natu@oli_natu👥 15 M followers❤️ 428.9 M likesFollowers
15 M
Following
463
Likes
428.9 M
- #57
nilson neto@nilsonneto👥 15 M followers❤️ 559.1 M likesFollowers
15 M
Following
998
Likes
559.1 M
- #58
Vivi@vivi👥 14.9 M followers❤️ 547.7 M likesFollowers
14.9 M
Following
1.2 K
Likes
547.7 M
- #59
alok@alok👥 14.7 M followers❤️ 107 M likesFollowers
14.7 M
Following
16
Likes
107 M
- #60
uailazaro@uailazaro👥 14.6 M followers❤️ 740.9 M likesFollowers
14.6 M
Following
1.2 K
Likes
740.9 M
- #61
Boiadeira@anacastelacantora👥 14.3 M followers❤️ 320.6 M likesFollowers
14.3 M
Following
614
Likes
320.6 M
- #62
Luis Mariz@luismariz👥 14.3 M followers❤️ 453.5 M likesFollowers
14.3 M
Following
1.1 K
Likes
453.5 M
- #63
Ana Woycick@anawoycick👥 14.3 M followers❤️ 285.5 M likesFollowers
14.3 M
Following
87
Likes
285.5 M
- #64
Flavinhalouise@flavinhalouise👥 14.2 M followers❤️ 194.4 M likesFollowers
14.2 M
Following
110
Likes
194.4 M
- #65
Letícia Pedro@leticiapedro👥 14.1 M followers❤️ 220.8 M likesFollowers
14.1 M
Following
126
Likes
220.8 M
- #66
Dudinhaa❤️@dudinhaarrudaa2👥 13.9 M followers❤️ 411.7 M likesFollowers
13.9 M
Following
745
Likes
411.7 M
- #67
Gustavo Tubarão@gustavotubarao👥 13.8 M followers❤️ 380.7 M likesFollowers
13.8 M
Following
414
Likes
380.7 M
- #68
Tainá Costa@taina👥 13.7 M followers❤️ 280.5 M likesFollowers
13.7 M
Following
65
Likes
280.5 M
- #69
TikTok Brasil@tiktokbrasil👥 13.6 M followers❤️ 93.5 M likesFollowers
13.6 M
Following
838
Likes
93.5 M
- #70
Julia Puzzuoli@juliapuzzuoli👥 13.6 M followers❤️ 320.3 M likesFollowers
13.6 M
Following
883
Likes
320.3 M
- #71
Ramonvitor@ramonvitor👥 13.4 M followers❤️ 566.9 M likesFollowers
13.4 M
Following
1.1 K
Likes
566.9 M
- #72
Bárbara Coura@barbaracoura👥 13.2 M followers❤️ 645.4 M likesFollowers
13.2 M
Following
619
Likes
645.4 M
- #73
ludmilla@ludmilla👥 13.2 M followers❤️ 112.6 M likesFollowers
13.2 M
Following
6
Likes
112.6 M
- #74
julianofloss@juliano👥 13.2 M followers❤️ 459.2 M likesFollowers
13.2 M
Following
518
Likes
459.2 M
- #75
Thallysson Borges@thallyssonsb👥 13.1 M followers❤️ 727.9 M likesFollowers
13.1 M
Following
310
Likes
727.9 M
- #76
Kérollen e Nancy@kerollenenancy_👥 13.1 M followers❤️ 213.2 M likesFollowers
13.1 M
Following
230
Likes
213.2 M
- #77
mah_tavaress_@mah_tavaress__👥 13 M followers❤️ 405.3 M likesFollowers
13 M
Following
4.6 K
Likes
405.3 M
- #78
Jully Molinna@jullymolinna👥 12.9 M followers❤️ 334.2 M likesFollowers
12.9 M
Following
225
Likes
334.2 M
- #79
Rafa Kalimann@rkalimann👥 12.9 M followers❤️ 14.6 M likesFollowers
12.9 M
Following
212
Likes
14.6 M
- #80
Metrópoles Oficial@metropolesoficial👥 12.7 M followers❤️ 1.9 B likesFollowers
12.7 M
Following
166
Likes
1.9 B
- #81
L I S A 💋@lisabarcelox👥 12.7 M followers❤️ 358.8 M likesFollowers
12.7 M
Following
2.8 K
Likes
358.8 M
- #82
Cauã Macedo@cauamacedo👥 12.6 M followers❤️ 226.7 M likesFollowers
12.6 M
Following
470
Likes
226.7 M
- #83
Thais Carla@thaiscarlaa_👥 12.6 M followers❤️ 164.3 M likesFollowers
12.6 M
Following
107
Likes
164.3 M
- #84
Cinthia Cruz ♡@cinthiacruz_👥 12.6 M followers❤️ 207.6 M likesFollowers
12.6 M
Following
222
Likes
207.6 M
- #85
Thatty Ferreira@thattyferreira👥 12.5 M followers❤️ 217.4 M likesFollowers
12.5 M
Following
1.5 K
Likes
217.4 M
- #86
igu@igorjansen👥 12.5 M followers❤️ 192.1 M likesFollowers
12.5 M
Following
136
Likes
192.1 M
- #87
Luccas Neto@luccasneto👥 12.4 M followers❤️ 114.3 M likesFollowers
12.4 M
Following
148
Likes
114.3 M
- #88
Matheuskriwat@matheuskriwat👥 12.4 M followers❤️ 162.8 M likesFollowers
12.4 M
Following
904
Likes
162.8 M
- #89
Enaldinho@enaldinho👥 12.4 M followers❤️ 146.7 M likesFollowers
12.4 M
Following
349
Likes
146.7 M
- #90
Rayssa Buq@rayssabuq👥 12.3 M followers❤️ 348.6 M likesFollowers
12.3 M
Following
1.4 K
Likes
348.6 M
- #91
Jessie@jessie.shen👥 12.2 M followers❤️ 395.9 M likesFollowers
12.2 M
Following
917
Likes
395.9 M
- #92
Nina Baiocchi@ninabaiocchi👥 12.2 M followers❤️ 318.2 M likesFollowers
12.2 M
Following
823
Likes
318.2 M
- #93
Leonardo de Almeida Lemos@leozin077.yt👥 11.8 M followers❤️ 166 M likesFollowers
11.8 M
Following
599
Likes
166 M
- #94
Bruno Goes@nobru👥 11.6 M followers❤️ 88.1 M likesFollowers
11.6 M
Following
50
Likes
88.1 M
- #95
SBT@sbt👥 11.6 M followers❤️ 182.6 M likesFollowers
11.6 M
Following
18
Likes
182.6 M
- #96
@vovostiktokers@vovostiktokers👥 11.6 M followers❤️ 124.3 M likesFollowers
11.6 M
Following
474
Likes
124.3 M
- #97
Celso Portiolli@portiolli👥 11.5 M followers❤️ 78.5 M likesFollowers
11.5 M
Following
797
Likes
78.5 M
- #98
Isaías@isaias👥 11.5 M followers❤️ 480.2 M likesFollowers
11.5 M
Following
145
Likes
480.2 M
- #99
Alex Mapeli 🇧🇷@alexmapeli👥 11.3 M followers❤️ 262.3 M likesFollowers
11.3 M
Following
804
Likes
262.3 M
- #100
TNT Sports Brasil@tntsportsbr👥 11.3 M followers❤️ 478.3 M likesFollowers
11.3 M
Following
87
Likes
478.3 M
- #101
Franciny Ehlke@francinyehlke👥 11.3 M followers❤️ 403.1 M likesFollowers
11.3 M
Following
290
Likes
403.1 M
- #102
Júlia Mazzocco@juhmazzocco👥 11.3 M followers❤️ 334.4 M likesFollowers
11.3 M
Following
433
Likes
334.4 M
- #103
By Pamella@bypamellaa👥 11.3 M followers❤️ 265 M likesFollowers
11.3 M
Following
45
Likes
265 M
- #104
Sofia Santino@sofiasantino👥 11.1 M followers❤️ 486.5 M likesFollowers
11.1 M
Following
378
Likes
486.5 M
- #105
Victor Augusto@loud_coringa👥 11.1 M followers❤️ 102 M likesFollowers
11.1 M
Following
9
Likes
102 M
- #106
Vittor Fernando@vittorfernando👥 11.1 M followers❤️ 638.1 M likesFollowers
11.1 M
Following
765
Likes
638.1 M
- #107
coutinho@coutinhonc👥 10.9 M followers❤️ 389.4 M likesFollowers
10.9 M
Following
574
Likes
389.4 M
- #108
GUI POLÊMICO@guipolemicoo👥 10.8 M followers❤️ 167 M likesFollowers
10.8 M
Following
566
Likes
167 M
- #109
uaivicente@uaivicentee👥 10.8 M followers❤️ 463.4 M likesFollowers
10.8 M
Following
839
Likes
463.4 M
- #110
Willou@euwillou👥 10.8 M followers❤️ 149.9 M likesFollowers
10.8 M
Following
405
Likes
149.9 M
- #111
IOHA@instituteofhumananatomy👥 10.7 M followers❤️ 116 M likesFollowers
10.7 M
Following
1
Likes
116 M
- #112
André Flores Venancio@bugueimeucerebro👥 10.7 M followers❤️ 213.7 M likesFollowers
10.7 M
Following
1.8 K
Likes
213.7 M
- #113
JADE@jadepicon👥 10.7 M followers❤️ 244.8 M likesFollowers
10.7 M
Following
47
Likes
244.8 M
- #114
LOUDgg@loudgg👥 10.6 M followers❤️ 192.8 M likesFollowers
10.6 M
Following
41
Likes
192.8 M
- #115
Daniela Choma@danichoma👥 10.5 M followers❤️ 403.3 M likesFollowers
10.5 M
Following
657
Likes
403.3 M
Top 10 Brazilian TikTok Creators Redefining Digital Influence
Brazil’s TikTok scene blends humor, rhythm, and charisma like nowhere else. From comedians and beauty moguls to football stars, these ten creators have transformed short videos into global influence. Here’s a look at the names shaping Brazil’s digital generation.
1. Virginia Fonseca
The Queen of Brazilian Lifestyle
Born in Connecticut and raised in Minas Gerais, Virginia Fonseca turned ordinary moments into a lifestyle empire. With over 40 million followers, she built her name through relatable vlogs, motherhood diaries, and beauty tutorials.
Starting on YouTube at 16, Virginia evolved from playful teen content to a full-fledged businesswoman with her own cosmetics and fashion lines. Her mix of glamour and sincerity makes her a role model for young Brazilian women—and proof that authenticity still rules online fame.
2. Spider_Slack
Brazil’s Master of Absurd Comedy
The mysterious spider_slack—whose real name remains unknown—dominates Brazilian TikTok’s humor landscape. His 36 million followers come for surreal pranks, visual gags, and chaotic comedy sketches that thrive on surprise and simplicity.
Without ever revealing his identity, spider_slack lets creativity take center stage. His minimalistic approach and relentless posting schedule keep him perpetually trending, inspiring a wave of Brazilian creators to embrace visual absurdism and anti-perfection comedy.
3. Neymar Jr
The Athlete Who Became a Digital Icon
Already a global superstar, Neymar Jr turned TikTok into a space where fans see more than the football legend—they see the person. With 34.8 million followers, Neymar mixes locker-room jokes, celebrations, and behind-the-scenes glimpses of his life at Santos FC and the Brazilian national team.
His presence humanizes elite athletes, showing that even the most celebrated figures can find genuine connection in 15-second clips. For TikTok, Neymar’s arrival meant legitimacy; for fans, it meant closeness.
4. Vanessa Lopes
The Dancing Dynamo
Before TikTok even existed, Vanessa Lopes was already mastering short-form dance videos on Musical.ly. Today, she boasts 32 million followers and over a billion likes.
Her expressive style and impeccable timing turned her into Brazil’s choreography queen. A stint on Big Brother Brasil 24 amplified her fame, transforming her from digital star to full-blown celebrity. Vanessa’s energetic content bridges dance, fashion, and lifestyle, engaging a generation that learned to move in sync with her.
5. Camila Pudim
Brazil’s Creative Chameleon
Once known for a playful YouTube parody, Camila Pudim now reigns as a TikTok transformation artist. Her makeup metamorphoses—from movie icons to mythical creatures—have earned her 31 million followers and a global audience.
Camila’s evolution from small-town creator to top-tier influencer shows how imagination and humor can transcend borders. Her artistry combines makeup, storytelling, and theater, turning beauty content into performance art.
6. Tirullipa
The Veteran Comedian Reinvented
With over two decades in Brazilian comedy, Tirullipa (Everson de Brito Silva) proves that reinvention is the secret to longevity. His 31 million followers tune in for parodies, impressions, and witty satire that mirrors Brazil’s everyday life.
Unlike creators who rely on quantity, Tirullipa focuses on impact—posting selectively yet racking up hundreds of millions of likes. Winner of Comedian of the Year at the 2024 iBest Awards, he seamlessly blends old-school stage humor with TikTok’s fast pace.
7. Larissa Manoela
From Telenovela Star to Digital Darling
A household name long before TikTok, Larissa Manoela transitioned from child actress to one of Brazil’s top social influencers. With 31 million TikTok followers and another 20+ million on Instagram, she merges showbiz glamour with everyday relatability.
Larissa shares snippets from film sets, fashion shoots, and candid moments, giving fans a glimpse of the real person behind her TV characters. Her presence bridges traditional media and digital culture—proof that legacy stars can thrive in a creator-driven world.
8. Beca Barreto
The Relatable Dance Star
Beca Barreto, known simply as Beca, embodies TikTok’s spontaneous charm. Since 2019, she’s grown to 30.9 million followers, known for dance challenges, comedic lip-syncs, and brand collaborations.
Her authenticity and consistent creativity made her a favorite among young Brazilians. A Colcci fashion ambassador, Beca demonstrates how influencers can blend artistry, marketing, and personality without losing their human touch.
9. Vinícius Jr
The New Face of Global Football Culture
At just 24, Vinícius Jr isn’t just Real Madrid’s rising star—he’s a digital phenomenon. With 28.5 million followers, Vini uses TikTok to share training clips, locker-room laughs, and heartfelt moments with fans.
Crowned UEFA’s Best Player of 2024, he personifies a new wave of athletes who embrace social media not as distraction, but as storytelling. For millions, his account represents the joy and humility of Brazil’s footballing soul.
10. Mari Maria
Beauty with a Global Touch
From São Paulo to Miami, Mari Maria built a beauty empire across YouTube, Instagram, and TikTok. With 26 million followers, she mixes vibrant makeup tutorials with humor and lifestyle vlogs.
Founder of Mari Maria Makeup, she turned her passion into a global brand while keeping her content warm and accessible. Her journey from bedroom tutorials to boardroom success symbolizes the rise of female entrepreneurship within Brazil’s creator economy.
Brazil’s Digital Pulse
From Virginia’s business savvy to Vini Jr’s athletic charisma, Brazil’s TikTok stars redefine what influence means.
They’re not just entertainers—they’re entrepreneurs, storytellers, and cultural ambassadors. Together, they show how Brazil’s creativity thrives in 15-second bursts that resonate far beyond national borders.
Deep Dive: TikTok Brazil Trends 2024–2026
The Platform’s Growth Dynamics
Brazil remains one of TikTok’s most dynamic global markets. Despite regulatory hurdles and increased competition, the platform grew +18% in early 2025. Yet, between January 2024 and January 2025, it faced a 6.9% decline (–6.8M users) and an even sharper –17.5% contraction (–19.5M users) in late 2024.
This volatility highlights a market caught between innovation and regulation. Still, TikTok holds firm as Brazil’s third most-watched video platform, behind YouTube and Netflix.
Meanwhile, Brazil’s influencer marketing sector continues its steady rise, projected to expand at 8.1% CAGR (2025–2031). Growth is driven by social media penetration, brand digitization, consumer trust in influencer recommendations, and the rising ROI of micro- and nano-influencers.
Content Categories that Define Brazil
TikTok’s Brazilian ecosystem thrives on creativity with a distinctly local flavor. Humor dominates: over 60% of users regularly consume comedic or “relaxation” content.
General entertainment, lifestyle, beauty/fashion, and education complete the top five categories—each commanding vast and loyal audiences.
Beauty, once limited to tutorials, has evolved into a visual storytelling art form. Creators like Camila Pudim use makeup as transformation, narrative, and even comedy. Similarly, dance content now spans from trending choreography to fitness, fusion styles, and globally viral routines.
Humor, Brazil’s digital signature, takes many shapes: surreal absurdism (spider_slack), satirical impersonations (Tirullipa), and relatable sketches about love and social life—formats that deeply resonate with Gen Z and Gen Alpha.
Who Uses TikTok in Brazil?
TikTok’s Brazilian audience is young but diverse. The core user groups:
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Teens (13–17) and young adults (18–24) form the majority.
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Adults (25–34) are growing steadily, signaling maturing engagement.
Notably, 56% of users joined “without planning to”, suggesting organic, word-of-mouth adoption rather than direct marketing. Among them, 36% access the app daily, and 11% keep it open continuously—an engagement rate that outpaces most Western markets.
Around 57% actively follow favorite creators, while nearly 50% interact with friends’ posts. Even 41% follow branded content, showing Brazil’s seamless blend between creator culture and corporate marketing.
Women aged 18–34 dominate both as influencers and audiences. Creators like Virginia Fonseca, Vanessa Lopes, and Mari Maria lead among female viewers, while figures like Neymar Jr, Vini Jr, and Tirullipa capture more gender-balanced audiences.
How Viral Content Works Here
Brazil’s top creators show distinct formulas for success.
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Virginia Fonseca builds lifestyle intimacy around motherhood and entrepreneurship.
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Vanessa Lopes drives community participation through dance challenges.
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Camila Pudim uses artistic transformation.
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Tirullipa blends decades of comedic mastery with TikTok pacing.
Viral analysis points to five universal patterns:
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High completion rate (75%+ watch-through).
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Strong engagement within the first 30–60 minutes.
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Use of trending sounds and remixes.
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Visual hook within the first three seconds.
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Posting during prime hours (6–10 p.m.).
The key insight: “perfectly imperfect” content wins. Authentic, slightly unpolished videos outperform studio-grade production—aligning with TikTok’s DNA of spontaneity and raw emotion.
Monetization and Commercial Shifts
Brazil’s influencer economy is becoming increasingly sophisticated. Beyond TikTok’s modest Creator Fund ($0.02–$0.04 per 1,000 views), creators monetize through:
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Corporate sponsorships
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Personal product lines (e.g., Virginia Fonseca, Camila Pudim, Mari Maria)
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TV appearances and cross-media expansion
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Brand consulting and campaign co-creation
Earnings vary by scale:
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Mega influencers (10M+) command six-figure USD contracts per campaign.
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Macro (1M–10M) earn four- to five-figure deals.
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Micro (100K–1M) average hundreds per collaboration.
The trend? Long-term partnerships over one-off deals. Brands increasingly value sustained creator relationships that build credibility and drive better ROI. Creators, in turn, prioritize brands aligned with their personal ethos—authenticity remains the ultimate currency.
The Top 10 in Perspective
Brazil’s Top 10 TikTok creators illustrate multiple paths to success.
Some—like Virginia Fonseca, Vanessa Lopes, and Camila Pudim—rose organically through the app. Others—Neymar Jr and Larissa Manoela—converted mainstream fame into digital influence.
Together, they show that TikTok rewards both originality and reinvention.
Strategic Patterns Among the Top 10:
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Consistency: Most post multiple times weekly. Even Tirullipa, who favors quality over quantity, stays top-of-mind through impact.
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Authenticity: Personal storytelling drives loyalty—Virginia’s motherhood journey, Beca’s unfiltered humor, Vini Jr’s candid behind-the-scenes moments.
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Revenue Diversification: Nearly all operate multi-platform empires—YouTube, Instagram, brand lines, TV, and consultancy.
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Community Culture: Engagement loops drive replication—Vanessa Lopes’ dances and trends often spawn user-generated movements.
Demographic Notes:
The top ten reflect wide diversity—ages 20s to 40s, 7 out of 10 women, spanning regions from Ceará to São Paulo. This proves success doesn’t depend on living in major hubs.
Meanwhile, the presence of Neymar Jr and Vini Jr underscores how sport remains Brazil’s most influential digital genre.
Implications for Brands and Emerging Creators
For brands:
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Choose creators whose values align with your message.
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Prioritize engagement over follower count.
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Allow creative freedom—scripted ads underperform.
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Consider micro-influencers for niche authenticity.
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Measure ROI by conversion, not impressions.
For aspiring creators:
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Find a unique niche and stay consistent.
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Engage genuinely—reply to comments, join trends.
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Study TikTok’s algorithm and timing.
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Don’t chase virality—build trust first.
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Be patient; “overnight” success often takes years.
Looking Ahead: The Next Phase (2026 and Beyond)
TikTok Brazil is maturing fast. Influencers are evolving into full-fledged entrepreneurs with production teams and brand managers. The rise of TikTok Shop and social commerce will further merge entertainment and e-commerce.
Meanwhile, AI-assisted editing and analytics tools will democratize content creation, allowing even small creators to scale.
Regulatory shifts—around age limits, sponsored-content transparency, and data protection—will reshape the ecosystem. Those who thrive will be the ones who pair creativity with integrity.
In short, Brazil’s TikTok revolution is far from over. Its next generation of stars won’t just entertain—they’ll build businesses, shape culture, and redefine what influence means in Latin America’s most passionate digital market.
Methodology and Sources
This analysis draws upon multiple verified data points collected between 2024 and late 2025, focusing on TikTok Brazil’s creator ecosystem. Data sources include:
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Public TikTok metrics on followers and engagement (as of November 2025)
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Biographical research from official profiles, influencer agencies, and verified media outlets
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Content pattern analysis based on academic and industry studies on virality and engagement behavior
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Market statistics from reports by Statista, 6W Research, and HypeAuditor covering Brazil’s influencer economy (2024–2026)