Top 100 Most Followed TikTok Influencers in Vietnam (2026 Edition)
The social media landscape in Vietnam has transformed dramatically with the explosive rise of TikTok. Over the past few years, the platform has nurtured a new generation of Vietnamese creators who combine creativity, storytelling, and digital savvy to build millions-strong communities.
From lifestyle vloggers and comedians to dancers and financial educators, these influencers have turned short-form videos into a stage for both entertainment and empowerment. Here’s an in-depth look at the 10 most followed TikTok creators in Vietnam, their creative journeys, and the content strategies that keep audiences coming back for more.
- #1
🥇☘️Trà Đặng☘️@tra.dang.904👥 21.4 M followers❤️ 489.1 M likesFollowers
21.4 M
Following
110
Likes
489.1 M
- #2
🥈Nguyễn Lan Chi@nglanchi👥 21.1 M followers❤️ 634.2 M likesFollowers
21.1 M
Following
-
Likes
634.2 M
- #3
🥉✨ Linh Barbie ✨@linhbarbie👥 18.8 M followers❤️ 347.5 M likesFollowers
18.8 M
Following
333
Likes
347.5 M
- #4
Đào Lê Phương Hoa@hoaa.hanassii👥 17.4 M followers❤️ 537.3 M likesFollowers
17.4 M
Following
139
Likes
537.3 M
- #5
CiiN@ciin👥 16.6 M followers❤️ 546.5 M likesFollowers
16.6 M
Following
190
Likes
546.5 M
- #6
Việt Phương Thoa@vietphuongthoa98👥 16.1 M followers❤️ 777.5 M likesFollowers
16.1 M
Following
9
Likes
777.5 M
- #7
Xspencer@spencer_serafica👥 16.1 M followers❤️ 760.9 M likesFollowers
16.1 M
Following
734
Likes
760.9 M
- #8
user14369855075@bullandbeartrading👥 15.9 M followers❤️ 907.3 M likesFollowers
15.9 M
Following
4
Likes
907.3 M
- #9
𝙃𝙤̀𝙖 𝙍𝙪𝙗𝙮@hoa_2309👥 15.9 M followers❤️ 233 M likesFollowers
15.9 M
Following
76
Likes
233 M
- #10
Nguyễn Văn Tài@tai2701👥 15.7 M followers❤️ 247.5 M likesFollowers
15.7 M
Following
150
Likes
247.5 M
- #11
BEN EAGLE 🇻🇳@ben.eagle.vn👥 14.8 M followers❤️ 165.9 M likesFollowers
14.8 M
Following
-
Likes
165.9 M
- #12
Theanh28 Entertainment@theanh28entertainment👥 13.7 M followers❤️ 1.8 B likesFollowers
13.7 M
Following
23
Likes
1.8 B
- #13
Lê Tuấn Khang@letuankhang2002👥 13.5 M followers❤️ 145 M likesFollowers
13.5 M
Following
3
Likes
145 M
- #14
Cindy@cindymiicute👥 12.9 M followers❤️ 249.4 M likesFollowers
12.9 M
Following
122
Likes
249.4 M
- #15
Reency Ngô@reencyngo👥 12.5 M followers❤️ 292.3 M likesFollowers
12.5 M
Following
232
Likes
292.3 M
- #16
Lykio@lykio.98👥 12.5 M followers❤️ 205.4 M likesFollowers
12.5 M
Following
61
Likes
205.4 M
- #17
Shop-👕👖👚@thu_cung_333👥 12.3 M followers❤️ 235.7 M likesFollowers
12.3 M
Following
35
Likes
235.7 M
- #18
Tường Vyy ( Vê Vê )@tuongvyy👥 12 M followers❤️ 189.1 M likesFollowers
12 M
Following
137
Likes
189.1 M
- #19
Nguyễn Hoàng Vinh@hoangvinhhh👥 11.7 M followers❤️ 188.4 M likesFollowers
11.7 M
Following
94
Likes
188.4 M
- #20
60giay.com@60giay.com👥 11.5 M followers❤️ 1.4 B likesFollowers
11.5 M
Following
24
Likes
1.4 B
- #21
Viên Vibi@vienvibi_899👥 11.3 M followers❤️ 528.7 M likesFollowers
11.3 M
Following
37
Likes
528.7 M
- #22
🌹❤️Thành ý võ ❤️🌹@thanhyvo👥 11.3 M followers❤️ 431.1 M likesFollowers
11.3 M
Following
420
Likes
431.1 M
- #23
ChangDory🐬@dorychang_03👥 11.1 M followers❤️ 266.5 M likesFollowers
11.1 M
Following
306
Likes
266.5 M
- #24
Nguyễn Văn Giàu@vangiau.07👥 11 M followers❤️ 243.6 M likesFollowers
11 M
Following
222
Likes
243.6 M
- #25
Oppa Huy IDol@huyseoul_idol👥 10.7 M followers❤️ 334.4 M likesFollowers
10.7 M
Following
4
Likes
334.4 M
- #26
28 International News@28international👥 10.7 M followers❤️ 174.9 M likesFollowers
10.7 M
Following
-
Likes
174.9 M
- #27
AnNhiên ❤️ BốiBối@annhien_boiboi👥 10.7 M followers❤️ 296.1 M likesFollowers
10.7 M
Following
484
Likes
296.1 M
- #28
Tiin.vn@tiin.vn👥 10.5 M followers❤️ 984.1 M likesFollowers
10.5 M
Following
-
Likes
984.1 M
- #29
Đỗ Đạt@datdo0803👥 10.5 M followers❤️ 303.4 M likesFollowers
10.5 M
Following
44
Likes
303.4 M
- #30
Le bong@lebong95👥 10.1 M followers❤️ 276.7 M likesFollowers
10.1 M
Following
368
Likes
276.7 M
- #31
Garena Free Fire VN@freefirevnofficial👥 9.8 M followers❤️ 170.1 M likesFollowers
9.8 M
Following
19
Likes
170.1 M
- #32
Kiệt Hà Tịnh@tuankiet.2000👥 9.8 M followers❤️ 479.1 M likesFollowers
9.8 M
Following
147
Likes
479.1 M
- #33
🔆Chany🔆@chang0000👥 9.4 M followers❤️ 241.4 M likesFollowers
9.4 M
Following
346
Likes
241.4 M
- #34
BEATVN@beatvn_official👥 9.3 M followers❤️ 796 M likesFollowers
9.3 M
Following
29
Likes
796 M
- #35
Gấm Kami@gamkami👥 9.2 M followers❤️ 200.1 M likesFollowers
9.2 M
Following
1
Likes
200.1 M
- #36
Kien Thanh Le@kienthanhle90👥 9.2 M followers❤️ 204 M likesFollowers
9.2 M
Following
575
Likes
204 M
- #37
𝐕𝐢𝐞̣̂𝐭 𝐌𝐲̃ ✏️@vietmyusa👥 9.1 M followers❤️ 187.4 M likesFollowers
9.1 M
Following
140
Likes
187.4 M
- #38
Vũ Ngọc Sơn@drson91👥 9 M followers❤️ 82.1 M likesFollowers
9 M
Following
28
Likes
82.1 M
- #39
🔥Đạt Villa🔥@datvilla94👥 9 M followers❤️ 446.4 M likesFollowers
9 M
Following
533
Likes
446.4 M
- #40
N.ZaHan🇻🇳@zaheun👥 8.9 M followers❤️ 211.8 M likesFollowers
8.9 M
Following
27
Likes
211.8 M
- #41
BÁC GẤU@bacgau1989👥 8.8 M followers❤️ 262 M likesFollowers
8.8 M
Following
807
Likes
262 M
- #42
Dj Mie@djmievn👥 8.8 M followers❤️ 212.8 M likesFollowers
8.8 M
Following
102
Likes
212.8 M
- #43
VTV24@vtv24news👥 8.8 M followers❤️ 432.7 M likesFollowers
8.8 M
Following
3
Likes
432.7 M
- #44
🐶VƯỜN THÚ VUI NHỘN 🐈🇻🇳@vuonthuvuinhon.28👥 8.7 M followers❤️ 164.8 M likesFollowers
8.7 M
Following
7
Likes
164.8 M
- #45
Đoàn Quốc Thành@quocthanh0308👥 8.7 M followers❤️ 182.7 M likesFollowers
8.7 M
Following
914
Likes
182.7 M
- #46
Ngô Đức Duy@duyyy.real.channel👥 8.5 M followers❤️ 466.1 M likesFollowers
8.5 M
Following
-
Likes
466.1 M
- #47
Gia Long@gialong294👥 8.5 M followers❤️ 197.7 M likesFollowers
8.5 M
Following
236
Likes
197.7 M
- #48
THEANH28 TRENDING@theanh28trending👥 8.4 M followers❤️ 836.7 M likesFollowers
8.4 M
Following
19
Likes
836.7 M
- #49
Cuong Jin@cuongjin08👥 8.4 M followers❤️ 216.3 M likesFollowers
8.4 M
Following
90
Likes
216.3 M
- #50
Kenh14.vn@kenh14official👥 8.3 M followers❤️ 628.4 M likesFollowers
8.3 M
Following
-
Likes
628.4 M
- #51
Hà 💋@lingg2809👥 8.1 M followers❤️ 352.6 M likesFollowers
8.1 M
Following
139
Likes
352.6 M
- #52
Vũ Thị Khánh Huyền@vtkh2004👥 7.7 M followers❤️ 169.2 M likesFollowers
7.7 M
Following
54
Likes
169.2 M
- #53
Khải Cà Khịa@khaicakhia99👥 7.5 M followers❤️ 201.1 M likesFollowers
7.5 M
Following
275
Likes
201.1 M
- #54
Tuncuibap2🌽🌽🌽@nguyenchinguyen1997👥 7.4 M followers❤️ 268.7 M likesFollowers
7.4 M
Following
1.7 K
Likes
268.7 M
- #55
Cô Tiên👑Bèo(Mẹ Kem&Kẹo)@sibichitv0209👥 7.4 M followers❤️ 290.1 M likesFollowers
7.4 M
Following
328
Likes
290.1 M
- #56
𝐍𝐠𝐚̂𝐧 𝐇𝐚̀ 🍌@luongthingocha👥 7.4 M followers❤️ 377 M likesFollowers
7.4 M
Following
178
Likes
377 M
- #57
Trấn Thành@tranthanh123👥 7.3 M followers❤️ 64.6 M likesFollowers
7.3 M
Following
51
Likes
64.6 M
- #58
Lê Thị Khánh Huyền@lethikhanhhuyen2004👥 7.3 M followers❤️ 114 M likesFollowers
7.3 M
Following
16
Likes
114 M
- #59
Ngoc Trinh@ngoctrinh89👥 7.2 M followers❤️ 179.6 M likesFollowers
7.2 M
Following
85
Likes
179.6 M
- #60
Long Chun🎭@longchunchun👥 7.2 M followers❤️ 262.6 M likesFollowers
7.2 M
Following
1.2 K
Likes
262.6 M
- #61
Đinh Trang Thảo@dinhtrangthao03👥 7.2 M followers❤️ 277.6 M likesFollowers
7.2 M
Following
175
Likes
277.6 M
- #62
Thị Nhung@thinhung99👥 7.1 M followers❤️ 109.8 M likesFollowers
7.1 M
Following
240
Likes
109.8 M
- #63
Độ Phùng@mixigaming👥 7.1 M followers❤️ 277.5 M likesFollowers
7.1 M
Following
1
Likes
277.5 M
- #64
pei@yekpeipei👥 6.9 M followers❤️ 480.5 M likesFollowers
6.9 M
Following
272
Likes
480.5 M
- #65
Lê Trung Hoàng 💥@letrunghoang👥 6.8 M followers❤️ 198.5 M likesFollowers
6.8 M
Following
220
Likes
198.5 M
- #66
Trâm Đô@tramdo.98👥 6.7 M followers❤️ 100.6 M likesFollowers
6.7 M
Following
134
Likes
100.6 M
- #67
Yona Cươn@yona.224👥 6.7 M followers❤️ 158.8 M likesFollowers
6.7 M
Following
832
Likes
158.8 M
- #68
Hoà Minzy@hoaminzy_hoadambut👥 6.7 M followers❤️ 171.1 M likesFollowers
6.7 M
Following
16
Likes
171.1 M
- #69
Mèo Simmy@meosimmyyt👥 6.7 M followers❤️ 126.4 M likesFollowers
6.7 M
Following
27
Likes
126.4 M
- #70
Babykopo home@babykopohome👥 6.7 M followers❤️ 328.7 M likesFollowers
6.7 M
Following
240
Likes
328.7 M
- #71
PUBG Mobile VN@pubgmobile.vng👥 6.6 M followers❤️ 243.6 M likesFollowers
6.6 M
Following
12
Likes
243.6 M
- #72
Nguyễn Huỳnh Như@nguyenhuynhnhubossx3👥 6.5 M followers❤️ 269.8 M likesFollowers
6.5 M
Following
684
Likes
269.8 M
- #73
Son Tung M-TP@capyboiii_7👥 6.5 M followers❤️ 69.3 M likesFollowers
6.5 M
Following
-
Likes
69.3 M
- #74
King English Kids@kingenglishkids👥 6.5 M followers❤️ 33.9 M likesFollowers
6.5 M
Following
2
Likes
33.9 M
- #75
NTN@ntn__2003👥 6.4 M followers❤️ 185.8 M likesFollowers
6.4 M
Following
137
Likes
185.8 M
- #76
Hậu Hoàng@hauhoang👥 6.4 M followers❤️ 82.1 M likesFollowers
6.4 M
Following
48
Likes
82.1 M
- #77
Bông Tím@bongtim96👥 6.4 M followers❤️ 280.8 M likesFollowers
6.4 M
Following
514
Likes
280.8 M
- #78
សំរិទ្ធ ឡុង@samreth9999👥 6.3 M followers❤️ 162.7 M likesFollowers
6.3 M
Following
351
Likes
162.7 M
- #79
Hoshi Phan@hoshiphan👥 6.3 M followers❤️ 88.2 M likesFollowers
6.3 M
Following
62
Likes
88.2 M
- #80
Ngọc Éng@ngoc.eng👥 6.3 M followers❤️ 94.5 M likesFollowers
6.3 M
Following
121
Likes
94.5 M
- #81
Lê Dương Bảo.Lâm@duongbaolam👥 6.2 M followers❤️ 319.7 M likesFollowers
6.2 M
Following
4 K
Likes
319.7 M
- #82
Thầy Beo U40@thaybeou40👥 6.2 M followers❤️ 292.4 M likesFollowers
6.2 M
Following
571
Likes
292.4 M
- #83
Linh Chi@linhchihihihi_👥 6.1 M followers❤️ 106.6 M likesFollowers
6.1 M
Following
4
Likes
106.6 M
- #84
ĐỨC ANH ⭐️@ducanh94👥 6.1 M followers❤️ 83.9 M likesFollowers
6.1 M
Following
430
Likes
83.9 M
- #85
Huấn Hoa Hồng@_huanhoahong_official👥 6 M followers❤️ 88 M likesFollowers
6 M
Following
1.9 K
Likes
88 M
- #86
Oaiwai0_171@abctimeus👥 6 M followers❤️ 112 M likesFollowers
6 M
Following
224
Likes
112 M
- #87
𝓗𝓸𝓪𝓷𝓰 𝓢𝓸𝓬@hoang.soc2👥 6 M followers❤️ 90.1 M likesFollowers
6 M
Following
1
Likes
90.1 M
- #88
🅟🅗🅤🅞🅝🅖 🅜🅘🅝@phuongmin_👥 6 M followers❤️ 293.4 M likesFollowers
6 M
Following
264
Likes
293.4 M
- #89
CrisDevilGamer@crisdevilgamer7👥 6 M followers❤️ 95.6 M likesFollowers
6 M
Following
4
Likes
95.6 M
- #90
JSOL@jsol.dreams👥 5.9 M followers❤️ 142.7 M likesFollowers
5.9 M
Following
82
Likes
142.7 M
- #91
Ngô Đình Nam@ngodinhnam23👥 5.8 M followers❤️ 166.3 M likesFollowers
5.8 M
Following
99
Likes
166.3 M
- #92
ДЖАМИ@djami.lyalya👥 5.8 M followers❤️ 156.2 M likesFollowers
5.8 M
Following
147
Likes
156.2 M
- #93
Nguyễn Hải@_h96_👥 5.8 M followers❤️ 131.4 M likesFollowers
5.8 M
Following
-
Likes
131.4 M
- #94
Chiến Đỗ🔫@chiendoo👥 5.8 M followers❤️ 169.7 M likesFollowers
5.8 M
Following
150
Likes
169.7 M
- #95
Funny Official@_funnyofficial_👥 5.7 M followers❤️ 101.9 M likesFollowers
5.7 M
Following
14
Likes
101.9 M
- #96
Ha Linh Official@halinhofficial👥 5.7 M followers❤️ 132.6 M likesFollowers
5.7 M
Following
705
Likes
132.6 M
- #97
YeaH1 Trending@yeah1.trending👥 5.7 M followers❤️ 306.4 M likesFollowers
5.7 M
Following
21
Likes
306.4 M
- #98
NorinPham@norinpham_m4👥 5.7 M followers❤️ 161.7 M likesFollowers
5.7 M
Following
293
Likes
161.7 M
- #99
KietFei@kietfei👥 5.6 M followers❤️ 216.9 M likesFollowers
5.6 M
Following
123
Likes
216.9 M
- #100
DEVIL HORSE@namithanamiii7👥 5.6 M followers❤️ 73 M likesFollowers
5.6 M
Following
8 K
Likes
73 M
- #101
Cheng🦐@chengtom02👥 5.6 M followers❤️ 278.1 M likesFollowers
5.6 M
Following
88
Likes
278.1 M
- #102
Trung Anh(AMAX)@amax.96👥 5.6 M followers❤️ 93.8 M likesFollowers
5.6 M
Following
166
Likes
93.8 M
- #103
Viettel Telecom@viettelvn👥 5.5 M followers❤️ 33.6 M likesFollowers
5.5 M
Following
1
Likes
33.6 M
- #104
Tân Thanh Tân@yuzvendrachahal👥 5.5 M followers❤️ 44.9 M likesFollowers
5.5 M
Following
8
Likes
44.9 M
- #105
Linda Ngo@heyiamlinda👥 5.5 M followers❤️ 299 M likesFollowers
5.5 M
Following
569
Likes
299 M
- #106
Thịnh Sếu@thinhseu👥 5.5 M followers❤️ 134.9 M likesFollowers
5.5 M
Following
482
Likes
134.9 M
- #107
Mạnh Tiến Nguyễn@manh.ny👥 5.5 M followers❤️ 65.5 M likesFollowers
5.5 M
Following
68
Likes
65.5 M
- #108
Super.detective@super.detective👥 5.4 M followers❤️ 96.1 M likesFollowers
5.4 M
Following
43
Likes
96.1 M
- #109
Lê Bảo@lebaoofficial👥 5.4 M followers❤️ 134.4 M likesFollowers
5.4 M
Following
100
Likes
134.4 M
- #110
Linh Kool@linhkool1993👥 5.4 M followers❤️ 166.2 M likesFollowers
5.4 M
Following
242
Likes
166.2 M
- #111
❤️Pincatty ❤️@pincatty_review👥 5.4 M followers❤️ 157.3 M likesFollowers
5.4 M
Following
43
Likes
157.3 M
- #112
Vinh Lion🦀@vinhlion96👥 5.4 M followers❤️ 78.7 M likesFollowers
5.4 M
Following
43
Likes
78.7 M
- #113
Thảo Táo Tàu@thaotaotau👥 5.4 M followers❤️ 209.9 M likesFollowers
5.4 M
Following
981
Likes
209.9 M
- #114
Mạnh Tiến Khôi 🐯@manhtienkhoi_👥 5 M followers❤️ 455.9 M likesFollowers
5 M
Following
133
Likes
455.9 M
- #115👤--👥 - followers❤️ - likes
Followers
-
Following
-
Likes
-
1. Trà Đặng (@tra.dang.904) – 21.4 Million Followers
Background & Career
Trà Đặng is widely recognized as one of Vietnam’s pioneering TikTok creators — and the first Vietnamese TikToker to surpass 20 million followers. With 21.4 million followers and nearly half a billion likes, she dominates the platform with a mix of viral trends, dramatic transformations, and anime-inspired cosplay.
Beyond her fame on TikTok, Trà Đặng is also the CEO of Trà Đặng Cosmetics, bridging her creative influence with entrepreneurship in the beauty industry. Her videos, often structured as POV scenes or short romantic dramas, resonate strongly with young audiences, regularly earning hundreds of thousands of views.
Content Strategy:
Short videos (15–60 seconds) focused on creative storytelling, visual transformations, and participation in viral challenges.
2. Nguyễn Lan Chi (@nglanchi) – 21.1 Million Followers
Background & Career
With over 21.1 million followers and 634.2 million likes, Nguyễn Lan Chi has captured hearts with her calming, relatable content. Although she keeps her personal life private, her videos center around morning routines, everyday reflections, and lifestyle aesthetics that connect deeply with her viewers.
Her minimalist storytelling style — soft lighting, subtle humor, and real-life charm — sets her apart from more theatrical creators. Each video feels intimate and genuine, building a loyal fan base that engages consistently with every post.
Content Strategy:
Casual morning routines, lifestyle vlogs, and authentic everyday storytelling.
3. Linh Barbie (@linhbarbie) – 18.8 Million Followers
Background & Career
Known as one of Vietnam’s earliest TikTok icons, Linh Barbie (real name Nguyễn Thị Diệu Linh) started her journey back in 2017. With 18.8 million followers and 347.5 million likes, she remains a household name among Gen Z and millennial audiences.
Before her TikTok fame, Linh Barbie was already active in the entertainment scene as an actress, musician, and model, appearing in popular short films like Thanh Xuân Lớp A1 and Tìm Lại Chính Mình. Her signature bright-blonde hair, ulzzang makeup, and expressive style make her instantly recognizable. In 2020, TikTok honored her as Creator of the Year, cementing her influence in the Vietnamese digital space.
Content Strategy:
Mini dramas, beauty tips, dance covers, and short films emphasizing acting quality and visual creativity.
4. Đào Lê Phương Hoa (@hoaa.hanassii) – 17.4 Million Followers
Background & Career
Born in 1998, Đào Lê Phương Hoa has built a powerful presence with 17.4 million followers and 537.3 million likes. Her content celebrates Vietnamese culture and women’s empowerment, often featuring traditional áo dài fashion, national pride, and inspiring messages.
She stands out as one of the few creators who blend cultural identity with modern digital storytelling. Her audience praises her authenticity and consistent focus on positive representation of Vietnamese heritage in the online world.
Content Strategy:
Trending challenges with a cultural twist, inspirational messages, and traditional fashion showcases.
5. CiiN (@ciin) – 16.6 Million Followers
Background & Career
CiiN, whose real name is Bùi Thảo Ly, is one of Vietnam’s most dynamic TikTok stars — known for her dance covers, makeup transformations, and K-pop-inspired performances. With 16.6 million followers and over 546 million likes, she bridges entertainment and beauty effortlessly.
CiiN’s energetic choreography, eye-catching visuals, and polished editing style have earned her the nickname “Vietnam’s TikTok dance queen.” She also runs a thriving YouTube channel, expanding her reach beyond short-form videos.
Content Strategy:
High-energy dance performances, makeup tutorials, beauty challenges, and collaborations with other creators.
6. Việt Phương Thoa (@vietphuongthoa98) – 16.1 Million Followers
Background & Career
With 16.1 million followers and a record-breaking 777.5 million likes, Việt Phương Thoa stands as one of the most engaging creators in Vietnam. Her approachable, relatable personality — reflected in her tagline “Cô Bé Dễ Ăn Dễ Nuôi” (“Easy to please girl”) — has made her a fan favorite.
Her content revolves around food vlogs, family moments, and slices of daily life. Despite having a limited number of uploads, each video garners exceptional engagement, reflecting her audience’s genuine connection to her warmth and authenticity.
Content Strategy:
Food and lifestyle vlogs, family-centered storytelling, and emotionally relatable short videos.
7. Xspencer (@spencer_serafica) – 16.1 Million Followers
Background & Career
Xspencer (Spencer Serafica) has made a name for himself as a travel and lifestyle content creator. With 16.1 million followers and 760.9 million likes, his portfolio of over 700 videos spans global adventures, humor, and cross-cultural storytelling.
His TikToks blend scenic visuals with personality-driven humor, taking audiences on entertaining journeys across Vietnam and beyond. Spencer’s ability to balance cultural exploration and universal comedy has helped him build an international fan base.
Content Strategy:
Travel vlogs, humor, cultural exploration, and storytelling-driven entertainment.
8. Bull and Bear Trading (@bullandbeartrading) – 15.9 Million Followers
Background & Career
While most top creators focus on lifestyle and entertainment, @bullandbeartrading stands out for offering educational financial content. With 15.9 million followers and 907.3 million likes, the account’s engagement rate is among the highest in Vietnam.
Despite having only four videos, each one delivers deep insight into forex and crypto trading, using data visualization and technical analysis tools like TradingView. The account’s success proves that niche, expert-led content can perform exceptionally well when executed with clarity and authority.
Content Strategy:
Forex and crypto analysis, market education, and technical insights presented with professional credibility.
9. Hòa Ruby (@hoa_2309) – 15.9 Million Followers
Background & Career
Hòa Ruby (Ngô Ngọc Hòa) is known for her playful, relatable content blending comedy, lifestyle, and storytelling. With 15.9 million followers and 233 million likes, she has built a strong online presence across multiple platforms, including Instagram and Facebook.
Her sketches often depict everyday Vietnamese life — from awkward moments to humorous takes on modern relationships. By consistently engaging with followers through comments and DMs, she has created a community that feels both loyal and personal.
Content Strategy:
Comedy sketches, lifestyle moments, and interactive engagement with fans.
10. Nguyễn Văn Tài (@tai2701) – 15.7 Million Followers
Background & Career
Nguyễn Văn Tài, a multitalented entertainer with 15.7 million followers and 247.5 million likes, combines humor, storytelling, and lifestyle insights in his content. As part of W.I.N TEAMS, he collaborates frequently with fellow influencer Hòa Ruby, creating fun, dynamic skits that audiences adore.
Their chemistry and comedic timing have made them one of TikTok Vietnam’s most recognizable duos. Tài’s mix of relatable humor and easygoing personality appeals to a wide demographic — from teens to working professionals.
Content Strategy:
Relationship humor, personal storytelling, and collaborative entertainment with partner creators.
Industry Insights and Emerging Trends
TikTok’s explosive growth has positioned Vietnam as one of Southeast Asia’s most vibrant creator markets. The country’s young, digitally native population has fueled a wave of creators who blend authenticity, humor, and cultural pride in ways that resonate both locally and globally.
Key Statistics:
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Combined follower count among the top 10 creators: 176.7 million
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Average engagement rate: 2–5.5%, indicating highly active communities
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Dominant content categories: Entertainment, Lifestyle, and Trending Challenges
Interestingly, creators in niche categories — such as Bull and Bear Trading — often achieve higher engagement rates (up to 5.7%) than those in general entertainment. This highlights a growing appetite among Vietnamese TikTok audiences for specialized, value-driven content alongside lighthearted entertainment.
The Bigger Picture
TikTok in Vietnam has evolved beyond a platform for fun videos. It’s now a launchpad for personal branding, entrepreneurship, and digital influence. From beauty CEOs like Trà Đặng to cultural ambassadors like Đào Lê Phương Hoa, Vietnam’s creators are redefining what it means to turn creativity into career capital.
As we head into 2025, one thing is clear: Vietnamese TikTokers aren’t just chasing trends — they’re setting them.